Entertaining camera app for pet lovers

Expressing moments with PetThoughts

Expressing moments with PetThoughts

COMPANY

Youpi (Realm AI)

Youpi (Realm AI)

Youpi (Realm AI)

ROLE

Founding Designer

Founding Designer

Founding Designer

EXPERTISE

UX/UI Design

UX/UI Design

UX/UI Design

time & status

6 Months, Beta Launched

6 Months, Beta Launched

6 Months, Beta Launched

Delta
Delta

Project description

Project description

Project description

Youpi is dedicated to building interpersonal connections through video sharing. Its first app, PetThoughts, focuses on the pet lover community, encouraging pet owners to connect by sharing self-expressive videos of their daily lives with pets.

Context

As we observed from tons of short-form videos online, pets are a hot topic that people like to express their life via camera and the pet community is growing fast especially since the Pandemic. However, there is no successful camera designed for this group yet. Our team would like to create a smart pet camera that pet owners can quickly capture the pet moment and share with anyone across different platforms.

Target audience

Pet community:

Problem

Many pet owners want to capture their daily lives but struggle with how to express themselves through video. How can we encourage pet owners to create videos and express their pet life with ease?

Project goal

User goal:

Pet owners should have an easy and fun experience creating short videos to express their pet thoughts.


Product goal:

Explore different primitives and find the one which works the best for video creator for self-expression purpose.


Business goal:

Find product market fit and find the right path leading company from 0 to 1.

Solution

Solution

Solution

AI speech bubbles

AI speech bubbles

AI speech bubbles

PetThoughts app detects a pet's face and uses AI to suggest speech bubble content, adding a playful, personalized touch to videos by imagining the pet's thoughts.

PetThoughts app detects a pet's face and uses AI to suggest speech bubble content, adding a playful, personalized touch to videos by imagining the pet's thoughts.

Prompt to break cold start

Prompt to break cold start

Prompt to break cold start

When opening the camera, many people actually have no idea what they should do next. We observed some people just dropping out for this reason. Prompt can help them quickly pass that cold-start stage and get to use the camera for video creation.

When opening the camera, many people actually have no idea what they should do next. We observed some people just dropping out for this reason. Prompt can help them quickly pass that cold-start stage and get to use the camera for video creation.

Customized font style for pet lover

Customized font style for pet lover

Customized font style for pet lover

We selected 40+ font styles customized for pet owners. One interesting need we observed from the pet owner creator is that they like to use customized fonts to express the different personality of their pet.

We selected 40+ font styles customized for pet owners. One interesting need we observed from the pet owner creator is that they like to use customized fonts to express the different personality of their pet.

Camera is a keyboard

Camera is a keyboard

Camera is a keyboard

TikTok & Snapchat camera is a canvas, which looks for artists to showcase the art. PetThoughts camera is a keyboard instead, which looks for people to type their stories. We're exploring ways for every screen element to be tappable, starting with allowing users to tap pixels to add captions and speech bubbles.

TikTok & Snapchat camera is a canvas, which looks for artists to showcase the art. PetThoughts camera is a keyboard instead, which looks for people to type their stories. We're exploring ways for every screen element to be tappable, starting with allowing users to tap pixels to add captions and speech bubbles.

Interactive

Interactive

Interactive

What excited me about designing PetThoughts is the opportunity to design a new way of how we define video & camera. It is not a passive way to receive information, it can be a proactive way for people to express themselves and interact with others.

What excited me about designing PetThoughts is the opportunity to design a new way of how we define video & camera. It is not a passive way to receive information, it can be a proactive way for people to express themselves and interact with others.

Memories in Timeline

Memories in Timeline

Memories in Timeline

PetThoughts app is auto saving every video taken by video creators. We notice that there is a strong need for pet owners to save their pet videos in an organized way and easy to reuse. Timeline view memories and searchable tags will achieve this goal.

PetThoughts app is auto saving every video taken by video creators. We notice that there is a strong need for pet owners to save their pet videos in an organized way and easy to reuse. Timeline view memories and searchable tags will achieve this goal.

Innovative Sendto page

Innovative Sendto page

Innovative Sendto page

Galaxy sendto page provides a creative way to allow people to share videos anywhere with anyone.

Galaxy sendto page provides a creative way to allow people to share videos anywhere with anyone.

Want to learn more about this project? Reach out and I would love to talk!

Let's connect!

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© Designed by Chuchu Wei