Lotic.ai, an AI-powered insights company, has shifted its product strategy to focus on B2B solutions, enabling organizations to gain deeper insights into their target populations.
Context
Organizations often struggle to gather meaningful insights from their target demographics. To address this, Lotic is expanding beyond its Talk2Me mobile app with a business-focused solution designed to help customers capture valuable feedback on critical questions. Unlike traditional survey tools limited to standard question-response formats, Lotic’s platform leverages AI to deliver richer, actionable insights, empowering organizations to make informed decisions and drive impactful change effectively. Delta is a B2B SaaS product, aiming to help Lotic customers to gather insights from their target audience.
Team
Target audience
Our clients across various industries use Delta to conduct surveys and gather valuable insights:
Healthcare:
Delta enables regular patient surveys, helping to improve services and align with industry standards.
University, Government and NGOs:
Delta supports feedback collection from communities, informing policy decisions.
Corporations:
Delta is used to survey employees, providing insights to refine company policies.
User statement
As an enterprise customer, I would like to capture authentic insights from my target population with ease and speed.
Problem
Organizations seek deeper understanding of their groups, but traditional data collection tools prove inefficient and fail to capture actionable insights, hindering informed decision-making and impactful change.
Project goal
How can we build a responsive platform to empower Lotic customers to collect feedback through an engaging, interactive, educational experience, which aligns with Lotic core experience?
Constraints
Ensure Delta's new design aligns seamlessly with the Talk2Me experience.
Utilize the existing design system, including features like dark mode.
Design with responsiveness to minimize content team workload, reducing the need for multiple aspect-ratio versions.
Accessible across mobile, tablet, and web platforms.
Feature 1: Immersive audio/video recording space – the primary method for collecting insights
Feature 2: Interactive survey tool – enhances data collection with additional insights
Feature 3: Multi-format media support – provides context through diverse content formats
Platform Adoption Rate
A 75% platform adoption rate indicated that the majority of invited users actively engaged with Delta’s insights collection features.
Session Completed Rate
The newly launched product saw a 87% session completion rate where the majority of users completed all intended steps within a session without assistance.
Insight Processing Time
Insight Processing Time decreased by 60%, allowing organizations to act on feedback much faster.
