B2B CMS SOLUTION
Revamping content management on Lotic CMS
COMPANY
Lotic.ai
ROLE
Design Lead
EXPERTISE
UX/UI Design
TIME & STATUS
4 Months, Launched
Project description
Lotic.ai, an AI-powered mental health company, transforms how people enhance their well-being by encouraging audio story sharing and providing personalized content recommendations.
Context
Lotic.ai is an insights company building an AI-powered ecosystem to improve people's mental wellness. It delivers personalized content to users across both mobile and desktop platforms. The Lotic CMS is a content management system where team controls all content deployment across all Lotic platforms. It plays a key role in shaping the user experience within Lotic's products.
Target audience
Content team:
CMS's primary user. Their daily tasks involve creating content, organizing it into various packages, and scheduling deployments to Lotic users.
Data science team:
They use Lotic CMS as a platform to manage tagging system for AI algorithm recommendation.
Business client:
Our business clients use Lotic CMS to tailor content that aligns with their branding.
Problem
The current Lotic CMS workflow is confusing and unintuitive, causing users unable to complete their tasks efficiently, ultimately hurting the content deployment rate.
Project goal
How might we increase flexibility and streamline the user experience to empower users to create content more efficiently?
Success metrics
Content deployment speed
It will reveal if the redesign has effectively accelerated the content deployment process.
User satisfaction:
It is measured through surveys, will indicate whether we've successfully enhanced the user experience.
Old CMS experience
This user journey highlights the frustrations and challenges users face in their daily CMS interactions, drawing attention to key issues such as system flexibility, performance tracking, content preview, and asset selection.
Solution
The CMS redesign offers a simplified and streamlined user experience, allowing Lotic teams and our business clients to effortlessly and flexibly manage their content.
Content metrics tracking
A new dashboard allows users to easily monitor incomplete drafts awaiting publication, track space usage, access tutorials, view recent team activities and check content creation metrics.
Block as editing unit
Block serves as a fundamental editing unit in the redesign, enabling users to arrange, rearrange and organize content with ease and support multiple media formats.
Bi-direction workflow
A bi-directional creation flow increases the flexibility of content creation, allowing users to choose the approach that best aligns with their workflow.
Live preview
The live preview feature lets users visualize content in real-time, reducing errors and enabling a seamless workflow for adding, previewing, editing, and saving content, boosting confidence in the final output.
Grid view for assets
The grid view of assets makes selecting and using the desired assets like images or videos much easier, thus speeding up the content creation speed.
CONTENT METRICS TRACKING
An overview of content metrics allows CMS users to quickly refine their content strategy and boost team collaboration.
INTRODUCING BLOCK
An intuitive drag-and-drop editing tool supports multiple media formats and enables flexible content creation.
OPTIMIZED WORKFLOW
A bi-directional content creation flow allows users to choose the approach that best aligns with their workflow.
LIVE PREVIEW
The live preview lets users visualize content in real-time and enables a seamless workflow for adding, previewing, editing and saving content.
GRID VIEW FOR ASSET
The grid view of asset makes selecting and using the desired assets much easier, thus speeding up the content creation speed.
Improvement
New CMS experience
This user journey shows how our user John uses the new CMS to complete his daily tasks, comparing to the old user journey above.
Results
Here, the outcomes and achievements of the project are highlighted, including increased user satisfaction, improved content deployment rate, and enhanced work efficiency.
Improved Content Deployment Speed
The new CMS demonstrated a 40% increase in content deployment speed on average.
Increased User Satisfaction
High user satisfaction ratings and positive reviews highlight the new design's intuitive interface and seamless workflow.