b2c solution for creator community
How to build a co-creation experience for the creator community
COMPANY
Youpi (Realm AI)
ROLE
Founding Designer
EXPERTISE
UX/UI Design
TIME & STATUS
6 Months, Launched
Project description
Context
Bubble Camera app is a digital camera app that is designed for the creator community. It tries to bring creators together with fun & authentic interactions that video technology can empower. It is Youpi's 2nd product exploring the possibilities of camera apps, aiming to create a new social camera that connects people via disappearing video threads and various remix tools. Our team believes that serendipity among people can be built in a fun and creative way.
Target audience
Bubble camera is facing creator communities and tries to encourage collaboration for creating video content. A good video creation involves the effort from video creator, voice actor, video editor, social media specialist etc. Among these, there are 2 groups identified:
Group A:
People who have many video footage but don't know how to make a good video.
Group B:
People who are good at editing videos but don't have good video resources to work on.
Problem
Short video content creation is a multi-effort needed process. It involves multiple things to make an outstanding video: good video footage, a good content-creation idea, editing skills on captions, stickers, sounds, visual effects etc. A single content creator is hard to be good at everything listed above. How can we connect creator communities together for collaborations on video creation?
“Friends can be made online through a stroke of serendipity. We aim to enable interaction before connection. ”
Solution
Build a social video app that connects Group A and Group B, and allows people to remix with other's videos easily.
