B2B data collection solution
Building an AI-Powered SaaS Solution for Audio-Driven Insights
COMPANY
Lotic.ai
ROLE
Design Lead
EXPERTISE
UX/UI Design
TIME & STATUS
2 Months, Launched
Project description
Lotic.ai, an AI-powered insights company, has shifted its product strategy to focus on B2B solutions, enabling organizations to gain deeper insights into their target populations.
Context
Organizations often struggle to gather meaningful insights from their target demographics. To address this, Lotic is expanding beyond its Talk2Me mobile app with a business-focused solution designed to help customers capture valuable feedback on critical questions. Unlike traditional survey tools limited to standard question-response formats, Lotic's platform leverages AI to deliver richer, actionable insights, empowering organizations to make informed decisions and drive impactful change effectively. Delta is a B2B SaaS product, aiming to help Lotic customers to gather insights from their target audience.
Team
Target audience
Healthcare:
Delta enables regular patient surveys, helping to improve services and align with industry standards.
University, Government and NGOs:
Delta supports feedback collection from communities, informing policy decisions.
Corporations:
Delta is used to survey employees, providing insights to refine company policies.
User statement
As an enterprise customer, I would like to capture authentic insights from my target population with ease and speed.
Problem
Organizations seek deeper understanding of their groups, but traditional data collection tools prove inefficient and fail to capture actionable insights, hindering informed decision-making and impactful change.
Project goal
How can we build a responsive platform to empower Lotic customers to collect feedback through an engaging, interactive, educational experience, which aligns with Lotic core experience?
Constraints
• Ensure Delta's new design aligns seamlessly with the Talk2Me experience.
• Utilize the existing design system, including features like dark mode.
• Design with responsiveness to minimize content team workload, reducing the need for multiple aspect-ratio versions.
Design principles
Responsive
Accessible across mobile, tablet, and web platforms.
Consistent
Aligned with the core experience of Lotic's Talk2Me app.
Educational
Provides various engaging content in multi-media formats.
Interactive
Enables end users to input responses directly.
Customizable
Allows our customers to tailor the user experience freely.
Intuitive
Provides a seamless onboarding experience.
Solution
Create a multi-platform AI based application, that allows customers to collect audio and video stories, conduct survey and gather insights on their target demographic to drive organizational change.
Feature 1: Immersive audio/video recording space – the primary method for collecting insights
Feature 2: Interactive survey tool – enhances data collection with additional insights
Feature 3: Multi-format media support – provides context through diverse content formats
Results
Here, the outcomes and achievements of the project are highlighted.
Platform Adoption Rate
A 75% platform adoption rate indicated that the majority of invited users actively engaged with Delta's insights collection features.
Session Completed Rate
The newly launched product saw a 87% session completion rate where the majority of users completed all intended steps within a session without assistance.
Insight Processing Time
Insight Processing Time decreased by 60%, allowing organizations to act on feedback much faster.
Next step
Delta ideally comprises two key components: data collection and an insights dashboard. Currently, due to project scope limitations, we are focused solely on data collection, with processed insights delivered to organizations through email reports. Looking ahead, the team plans to develop a dashboard to present collected insights directly to our customers.